Did This Crazy Russian Just Commit Suicide By Way Of Vodka?

Somebody seriously has to tell me if this dude lived or died. He's gotta be dead, right? I mean it's not humanly possible to suck down that much vodka and live, is it? The only other explanantion is that this is fake, but I saw them crack the bottle. Plus, if he was just drinkin' water I don't think he would've gone for that swig of soda at the end. Hardcore, Yuri. Hardcore. Putin will be proud.