Thursday, February 3, 2011

Mexican Brewer Launches Beer Aimed at Gay Market

GUADALAJARA, Mexico - A Mexican company has launched the first beer aimed at the gay and lesbian community – an artisan honey-flavored ale that initially will be sold in parts of Mexico and exported to Colombia and Japan. “We’ve entered the market with great respect, with the idea of offering a product aimed at the LGBT (Lesbian, Gay, Bisexual and Transgender) community, which has been neglected but is very important and very demanding,” Bodega 12 marketing chief Dario Rodriguez Wyler told Efe. The beer – brewed with malt and organic honey – is being sold at gay bars and restaurants in Guadalajara, one of Mexico’s most traditional cities, as well as in Mexico City and beach resorts such as Puerto Vallarta and Los Cabos. In the coming months, Bodega 12 will export just over 1,000 cases of the beer to Colombia and Japan, Rodriguez Wyler said. The beverage comes in two different types of packaging: “Salamandra” (Salamander) and “Purple Hand,” which recalls a famous gay-rights protest in San Francisco in 1969....

Makes sense, I guess.  I mean we already have Mount Gay Rum, right?  And here's a test to see if you should be ordering up a case or two of these new brewskies: